About the Company:

W2 Group is a Cairo-based management consulting and marketing agency, providing tailored consulting services and ROI-driven marketing campaigns to small and mid-sized clients.

Achievements:

At W2 Group, I enhanced client performance through a combination of online and offline marketing strategies. I focused on improving their ROI by restructuring digital campaigns, introducing innovative practices, and ensuring that KPIs were measurable and actionable. My work enabled the agency to deliver stronger outcomes to clients and solidify its reputation for effective consulting.

Key Project Points:

• Directed digital and offline marketing projects for diverse clients.
• Enhanced clients’ ROI by restructuring campaigns.
• Established KPI frameworks for accountability and success measurement.