About the Company

Kids Toys Universe is a retail destination in Egypt specializing in children’s toys, educational playsets, and gear. The store caters to families seeking a wide selection of quality toys, learning tools, and entertainment products for various age groups. With a colorful and engaging brand identity, Kids Toys Universe positions itself as a trusted, parent-friendly store offering both in-store and digital purchasing options.

Achievements

In my role as Digital Marketing Lead, I transformed Kids Toys Universe’s online engagement by launching an e-commerce-optimized website and coordinating seamless social commerce integration. I crafted campaigns targeting parents and gift purchasers, emphasizing product safety, educational value, and seasonal themes like holiday bestsellers or birthday gifts. With enhanced UI/UX and targeted digital strategies, I successfully increased website traffic, conversions, and customer sentiment—building trust and sustaining repeat engagement among shoppers.

Key Project Points

• Developed an e-commerce-enabled website blending appealing visuals with user-friendly navigation.
• Designed seasonal and occasion-based digital campaigns (e.g., Holiday Gift Guide, Back-to-School toys) to drive promotions.
• Curated safety and educational-product storytelling to enhance customer confidence.
• Optimized social-to-commerce pathways to seamlessly convert engagement into purchases.
• Boosted brand visibility, traffic, and conversion rates across online channels.