About the Company
Haraer Al-Oula Trading Company, popularly known under its retail brand Haraer, is a leading abaya (traditional Middle Eastern garment) retailer in the Kingdom of Saudi Arabia, with over 25 years of heritage in crafting and retailing premium-quality abayas . The company offers a seamless online shopping experience emphasizing product quality, competitive pricing, and year-round promotions, with fast delivery across Saudi Arabia and the Gulf region .
Achievements
As the Digital Marketing Lead for Haraer, I spearheaded the transformation of the brand’s digital identity and customer acquisition strategy. I led the development of a feature-rich, customer-friendly mobile app and online portal geared toward modern shoppers. By optimizing the app and website user experience, integrating secure payment options, and streamlining the shopping process, we improved customer satisfaction and reduced friction in the purchase journey. Additionally, I orchestrated year-round promotional campaigns and loyalty initiatives that drove engagement and repeat business. These efforts significantly elevated Haraer’s digital visibility, customer engagement, and e-commerce performance in a competitive retail landscape.
Key Project Points
- Developed and optimized a mobile app and e-commerce platform offering secure payments, easy returns, and fast delivery across GCC markets .
- Launched regionally targeted campaigns and loyalty promotions to drive engagement and repeat purchases.
- Enhanced user experience by streamlining the buyer journey—from browsing and checkout to delivery and returns.
- Strengthened national brand presence by positioning Haraer as a premium yet accessible abaya retailer.