About the Company

Al Jazi Abayt is an Egyptian-based fashion brand specializing in elegant, thoughtfully designed abayas. Prominently present on Instagram, the brand operates with a strong online retail model, offering handcrafted pieces and shipping across Egypt and internationally. Their messaging emphasizes personalized design and “pieces made with love,” appealing to customers looking for both quality and style  .

Achievements

In my role, I led Al Jazi Abayt’s digital expansion, transforming its Instagram page into a powerful brand channel for awareness and sales. I implemented content strategies that highlighted product craftsmanship, promotions, and customer engagement. These included behind-the-scenes design stories, style inspiration posts, and timely announcements about new collections. My efforts enhanced follower engagement, increased inquiries via direct messaging, and enabled smoother transitions from social interest to conversion.

Key Project Points

• Crafted visual storytelling campaigns demonstrating design process, styling ideas, and product artistry.
• Streamlined Instagram engagement workflows, enabling swift responses to customer inquiries and order requests.
• Boosted brand awareness and audience growth through consistent, professional content posting.
• Enhanced conversion paths by integrating social content with order facilitation and delivery updates.
• Reinforced Al Jazi Abayt’s image as a handmade, customer-focused fashion brand with global shipping capability.