Course Overview

Performance marketing is about driving measurable results. This bootcamp takes you step by step through planning, launching, and optimizing ad campaigns across Meta, Google, TikTok, and more. You’ll learn UTM tracking, KPIs, and reporting – making sure every dollar spent is accountable.

Key Learning Outcomes

• Set up and manage paid ad campaigns on major platforms.
• Apply UTM tracking and measure campaign effectiveness.
• Create KPI dashboards to monitor performance.
• Optimize campaigns for higher ROI.
• Run A/B tests and adjust strategies in real time.

Course Curriculum

Day 1

• Introduction to Performance Marketing
• Campaign Setup (Meta, Google, TikTok)
• UTM Tracking & KPI Basics

Day 2

• Advanced Optimization Techniques
• Building Reporting Dashboards
• Final Case Study & Workshop

Who Should Attend

• Marketing teams & ad specialists.
• Entrepreneurs running online ads.
• Agencies managing client campaigns.

Duration & Format

• Total Duration: 8 hours (2 days).
• Delivery: Online / in-person.
• Language: Arabic & English.

Certification

Certificate in Performance Marketing Bootcamp.

Pricing & Packages

• Individual Enrollment: $200 / 6,000 EGP / 750 SAR
• Corporate Training: Custom pricing available