Course Overview

This workshop focuses on understanding marketing data, building executive dashboards, and applying analysis for better decisions. Participants learn sensitivity analysis, ROI evaluation, and campaign optimization using data.

Key Learning Outcomes

• Build and interpret dashboards for campaign performance.
• Apply sensitivity analysis to marketing budgets.
• Evaluate ROI of campaigns with real case studies.
• Use data to make strategic marketing decisions.
• Communicate results effectively to stakeholders.

Course Curriculum

Day 1

• Data & Analytics Basics
• Building Dashboards (Google Data Studio, Excel)
• Understanding KPIs

Day 2

• Sensitivity & ROI Analysis
• Case Study: Campaign Optimization
• Workshop: Your Own Dashboard

Who Should Attend

• Marketing managers.
• Analysts and business decision-makers.
• Startup founders who want measurable growth.

Duration & Format

• Total Duration: 6 hours (1 day).
• Delivery: Online / in-person.
• Language: Arabic & English.

Certification

Certificate in Marketing Data & Analytics.

Pricing & Packages

• Individual Enrollment: $150 / 4,500 EGP / 600 SAR
• Corporate Training: Custom pricing available