About the Company

BóHub is a fast-growing retail brand specializing in boba drinks, mochi, and cream-based desserts, with multiple physical locations and a strong youth-driven brand identity.

Key Project Points

• Built the full brand positioning and communication strategy

• Created slogan, brand messaging, and sonic identity

• Designed launch and teasing campaigns with detailed storyboards

• Developed AI-ready creative prompts for scalable content production

• Built a pricing intelligence and competitor benchmarking dashboard

• Created KPI playbooks and SOPs for media agencies

Achievements

• Transformed BóHub marketing from ad-hoc execution to a structured growth system

• Enabled leadership with CEO-level dashboards for pricing and performance decisions

• Prepared the brand for multi-branch and regional scalability