About the Company

Lifelong App is an education-driven digital platform focused on book distribution, learning access, and social impact across MENA and African markets. The platform combines commercial sustainability with educational and philanthropic objectives.

Key Project Points

• Designed the growth and monetization strategy for a dual-value model (commercial + impact)

• Defined advanced KPIs such as:

  • Cost per Subscriber

  • Cost per Book Distributed

  • Cost per Donation / Quran

• Built a scalable multi-market acquisition framework

• Developed influencer and UGC strategy aligned with parents, students, and educators

• Structured performance marketing to support mission-driven growth, not vanity metrics

Achievements

• Established a clear investor-ready growth framework

• Created a scalable model adaptable to NGOs, CSR programs, and private investors

• Positioned Lifelong as a sustainable impact-driven education platform

• Achieving ROAS from 0 to 2 within 4 months
• Marketing and media buying Plans were settled across 227 countries around the world
• Increase the App subscribers from 0 to 10K+ within 4 months