About the Company

Voyage Lounge is a pioneering concept café and lounge in Heliopolis, Cairo, celebrated for reintroducing global and creative cuisines in a fresh, ambient setting. Positioned as a dynamic social space, it offers more than meals—inviting experiences through cozy vibes, thoughtfully curated dishes, and a vibe that balances comfort with innovation.

Achievements

As the Digital Marketing Lead, I transformed Voyage Lounge’s online identity into a vibrant digital ecosystem that mirrored its on-ground energy. By recharging the brand’s storytelling, I crafted a digital narrative that captured its blend of cuisines, modern lounge aesthetics, and social appeal. This involved introducing visual campaigns aligned with seasonal dining themes, strengthening community connection through user-generated content, and amplifying the brand’s unique selling point as the “place to travel the world from in Heliopolis.” My initiatives elevated brand awareness, increased digital engagement, and drove awareness visitation to the café.

Key Project Points

• Developed visual storytelling campaigns that spotlighted the café’s experiential cuisine and inviting atmosphere.
• Positioned Voyage Lounge as a social hub for work, meetups, and entertainment, emphasizing its ambient design and inviting vibe.
• Promoted its tagline “Travel the world through food” via digital creatives, reinforcing its concept-led identity.
• Enabled stronger social engagement using user-generated content (user posts, reactions to themed menus, ambiance features).
• Boosted digital-to-physical conversion through campaign-linked promotions such as “special vibe nights,” event teasers, and menu highlights.