About the Company:

Andalusia Group is a large healthcare and medical services conglomerate headquartered in Jeddah, KSA, with over 1,000 employees. It operates hospitals and clinics across Saudi Arabia and Egypt, providing comprehensive medical care.

Achievements:

As part of Andalusia Group, I was tasked with creating and managing corporate marketing strategies across multiple business units. I conducted extensive market research to identify emerging healthcare trends and patient needs, ensuring our strategies were data-driven and patient-centric. I successfully led integrated campaigns that blended traditional and digital approaches, driving higher engagement across all platforms. My role also involved managing the group’s brand identity, ensuring consistency in tone, messaging, and visuals. Additionally, I built strong relationships with key stakeholders—including clients, industry leaders, and influencers—cementing the group’s reputation as a trusted healthcare provider.

Key Project Points:

• Designed and executed multi-unit corporate strategies.
• Conducted market research to guide strategic direction.
• Directed integrated marketing campaigns across media channels.
• Managed brand consistency across the group’s operations.
• Strengthened stakeholder relationships in the healthcare industry.