Digital Marketing Fundamentals

Course Overview

Digital marketing is no longer optional – it’s the heartbeat of modern business success. This course provides a complete introduction to the core concepts and tools you need to thrive in the digital world. From social media strategies to SEO and performance marketing, you’ll gain the practical knowledge to build, manage, and scale digital campaigns with confidence.

Whether you’re an entrepreneur, marketing executive, or business owner, this program is designed to equip you with actionable skills that deliver measurable results.

Key Learning Outcomes

By the end of this course, participants will be able to:

Understand the full digital marketing landscape and its core channels.
Develop effective social media and content strategies.
Run paid ads campaigns with tracking and UTM integration.
Apply SEO basics to optimize websites and drive organic growth.
Analyze performance with KPIs and build clear reports.
Implement strategies in real-life case studies.

Course Curriculum

Day 1

Introduction to Digital Marketing
Key Platforms: Facebook, Instagram, TikTok, X (Twitter), LinkedIn
Content Creation Principles

Day 2

Paid Ads Setup (Meta, Google, TikTok)
UTM Tracking & Analytics Basics
Case Study Review

Day 3

SEO & Content Marketing Strategy
KPI Tracking & Dashboard Building
Final Practical Workshop

Who Should Attend

Entrepreneurs & startup founders.
Marketing executives & agencies.
Students and fresh graduates looking to enter the marketing field.
Business owners aiming to expand online.

Duration & Format

Total Duration: 12 hours (3 days, 4 hours per day).
Delivery: Online (Zoom) or In-person (Cairo & Riyadh).
Language: Arabic & English.

Certification

All participants receive a Certificate of Completion endorsed by Abdullah Faried – proof of skills to showcase in your career or business portfolio.

Pricing & Packages

Individual Enrollment: $199 / 6000 EGP / 750 SAR
Corporate Training (Groups of 5+): Custom pricing available

Early-bird discount: 15% off if you enroll 2 weeks before course start.

Take the First Step

Seats are limited to ensure personalized learning. Don’t miss your chance to gain the skills that can transform your business or career.

[Enroll Now]