About the Company

Tupperware Egypt, operated by Uniro under the global Tupperware® brand, brings the legacy of durable, innovative kitchen and household products to the Egyptian market. The brand’s mission is “to help save time, money, space, food, and energy,” creating eco-friendly storage solutions that improve daily life. The company’s local offering includes iconic food containers, cookware, drink bottles, and storage sets with frequent seasonal promotions and direct sales through ambassadors across Egypt  .

Achievements

In my role as Digital Marketing Lead for Tupperware Egypt, I transformed the brand’s traditional direct-sales presence into a robust omnichannel experience. I redesigned the customer journey across online platforms, infusing brand heritage with modern e-commerce usability. Through seasonal promotions and value-driven campaigns, I highlighted the brand’s eco-conscious identity, showcasing features like the award-winning Ultra Pro cookware and ECO+ bottles. By weaving sustainability messaging into digital content, I enabled stronger engagement, improved brand recall, and supported both digital sales and distributor readiness across Egypt.

Key Project Points

• Launched seasonal digital campaigns showcasing product lines (e.g., ECO+ bottles, Ultra Pro cookware) with special offers and thematic bundles.
• Developed eco-driven messaging emphasizing time-saving, energy reduction, and food preservation benefits—aligned with the brand’s global sustainability vision.
• Enhanced the e-commerce user experience with streamlined navigation, responsive design, and integrated promotions (e.g., “Best Deals,” “Hot Offers,” and “New Catalogue”).
• Positioned the digital experience to support Uniro’s direct sales network, empowering representatives with online tools and promotional assets.
• Balanced brand legacy with modern expectation—creating a consistent and engaging digital identity that grew topline performance while maintaining product trust.