About the Client:
Zollect is a U.S.-based healthcare startup offering innovative health technology solutions. It operates with a lean team but focuses heavily on digital-first platforms for patient engagement and healthcare services.
Achievements:
At Zollect, I played a crucial role in shaping the brand’s digital presence from the ground up. I led the planning and execution of digital strategies that covered brand positioning, market entry campaigns, and user acquisition. A major part of my work was supporting the development and marketing of their healthcare app and website, ensuring seamless user experiences that reflected the brand’s innovative edge. I also introduced data-driven campaign management systems, allowing the company to measure performance accurately and optimize in real time. These combined efforts resulted in higher visibility in the U.S. healthcare market and steady growth in both users and service inquiries.
Key Project Points:
- Designed and executed comprehensive digital growth strategies.
- Supported the launch and marketing of the Zollect app and website.
- Established performance-based campaign management systems.
- Increased user acquisition and brand recognition in a competitive market.