About the Company

Beauty & Beyond International (BBI), founded in 2010, is an innovative Egyptian cosmeceutical company dedicated to producing high-quality skin and hair care products grounded in scientific research and dermatological efficacy  . Headquartered in Cairo, BBI integrates advanced formulations to bridge beauty and wellness, aiming to elevate its customers’ skin health and confidence  .

Achievements

As Digital Marketing Lead at BBI, I transformed its online presence into a credibility-driven brand experience. I crafted and launched digital campaigns that highlighted product innovation—especially through science-based ingredients—and emphasized BBI’s commitment to both beauty and skin health. I enhanced the brand’s visual identity via compelling content on social platforms, emphasizing trust, research, and quality. These efforts boosted digital engagement, heightened customer trust in the product line, and solidified BBI’s position as a leader in Egyptian cosmeceuticals.

Key Project Points

• Developed content-driven campaigns showcasing scientific formulation and product efficacy.
• Strengthened social media engagement using educational posts rooted in beauty-wellness synergy.
• Positioned BBI as a trusted cosmeceutical brand through consistent, science-backed storytelling.
• Enhanced brand awareness and audience loyalty via visually rich and informative digital content.